Privacy Policy

Sony Enterprise Co.,Ltd. Privacy Policy

Sony Enterprise Co., Ltd. has a deep understanding that all personal information made available for business purposes constitutes important information. With the Sony Group Privacy Policy serving as the privacy policy for Sony Enterprise Co., Ltd., all officers and employees conducting our business operations will observe laws and regulations pertaining to personal information, the Sony Group Privacy Policy, and our own internal rules for the protection of personal information, and we will fulfill the expectations and trust of customers, business partners, employees, and others who have entrusted us with their personal information.

We hereby declare that we will consistently make improvements and enhancements to our safekeeping of personal information that customers have placed in our care and our management of this information including the intended usages of those customers through internal and external audits among other means, taking the business content and size of the corresponding operations into consideration, and will make every effort to protect personal information made available for business purposes.

Established: March 1, 2001
Revised: September 29, 2022
Sony Enterprise Co.,Ltd.
Daisuke Nagano, President

Common Privacy Policy for the Sony Group affiliated companies in Japan (*)

Each company of the Sony Group (collectively, "Sony") has built an environment in which the personal information of customers is safely stored, used, and handled with respect for their wishes, and hopes to continue to provide numerous services within this environment that gain the trust of customers and inspire and fulfil people's curiosity. Under this policy, and in accordance with Sony's philosophy of honesty and fairness, Sony has prescribed the following policy on the handling of personal information and is committed to the proper handling of personal information collected about its customers.

*This policy applies to Sony Group Corporation. and its subsidiaries in Japan.

Handling of Personal Information

Definition of Personal Information

1. In this policy, "personal information" means any information regarding an individual which contains name, date of birth, or other description that enable identification of such an individual, or which contains a personal identification code (*note). Information collected about customers that cannot identify a specific individual on its own, but can be used in combination with other information to identify a specific individual, shall be treated as "personal information" to the extent that it is used in combination with other information.

Compliance with Laws

2. When handling personal information, Sony shall comply with the obligations set forth in the Act on the Protection of Personal Information, various other laws and regulations relating to the protection of personal information, guidelines published by the Personal Information Protection Commission and other competent authorities, as well as this policy.

Use within the Scope of Purpose of Use

3. Sony shall handle personal information within the scope required to achieve the previously specified purpose of use and shall take measures so that personal information is handled within this scope, except when the prior consent of the individual has been obtained or when permitted by law.

Acquisition of Personal Information

4. When acquiring personal information, Sony shall endeavor to obtain the consent of the individual concerned after explicitly stating in advance the items of personal information to be handled, the purpose of use, the contact information for inquiries, and other necessary information. In cases where personal information includes sensitive personal information such as race and creed, we will not acquire personal information without the consent of the individual, except as permitted by law. In cases where personal information is acquired from a third party and there is a legal obligation to confirm and record the receipt of such information provided by the third party, we will comply with such obligation.

Personal Information of Customers Under the Age of 15

5. Sony shall endeavor to comply with all laws and regulations applicable to the collection, storage, and use of personal information relating to customers under the age of 15. If it becomes apparent that a child may have provided personal information to Sony without the consent of the parent or guardian, the parent or guardian should contact the address set forth in this policy.

Security Control Measures

6. Sony shall endeavor to keep personal information accurate, complete, and up to date within the scope of the purpose of use, and shall take necessary and appropriate security control measures and corrective actions in accordance with current technical standards to prevent unauthorized access, leakage, alteration, loss, damage, etc.

Supervision of Outsourced Contractors

7. Sony may outsource the handling of personal information to another Sony Group company or third party to the extent necessary to achieve the purpose of use. In such cases, appropriate security control measures shall be taken under the Sony Group common information security policy. With regard to the outsourcing of operations to a third party, we will ensure appropriate security control of the handling of personal information through a contract or other means. When outsourcing operations to a third party in a foreign country, we will comply with any legal obligation to create records.

Provision of Information to Third Parties

8. Sony will not provide personal information to a third party without the consent of the individual concerned, except as permitted by law. In cases where personal information is provided to a third party and there is a legal obligation to record the provision of such information to the third party, we will comply with such obligation.

Responding to Inquiries

9. Sony shall respond appropriately to inquiries regarding the disclosure, correction, suspension of use (introduction of products and services, etc.), deletion, and other handling of personal information in accordance with the provisions of the law. Please contact the relevant office of the company to which you provided the personal information.

Strengthening of Systems, Training, Etc.

10. To ensure the appropriate handling of personal information, Sony shall endeavor to continuously strengthen and improve its internal systems, including reviewing this policy, by appointing a manager of personal information, establishing internal regulations, training executives and employees, conducting appropriate internal audits, and so on.

Note: "Personal identification code" is defined in ordinance of the Personal Information Protection Commission. As of the date of this policy revision, the definition includes: (1) (a) DNA base sequence; (b) facial features determined by facial structure and skin color, and the position and shape of the eyes, nose, mouth, and other facial parts; (c) the linear pattern formed by undulations on the surface of the iris; (d) the vibration of the vocal cords during vocalization, the opening and closing of the glottis, and the shape of the vocal tract and its changes; (e) posture and arm movements when walking, stride length, and other gait characteristics; (f) the shape of the veins of the palm or the back of the hand or fingers as determined by the branches and ends of the veins under the skin; (g) fingerprints or palm prints; (2) passport number, basic pension number, driver's license number, resident register code, and individual number; and (3) the letters, numbers, symbols, and other signs written on national health insurance cards, latter-stage elderly healthcare system cards, and long-term care insurance cards which are unique for each card holder.

Sony Group Corporation - Public Disclosure etc. on Matters relating Personal Information

Established: April 1, 2005
Revised: April 1, 2022
Sony Enterprise Co.,Ltd.
Daisuke Nagano, President

The "Act on the Protection of Personal Information" (hereinafter "the Act"), with regard to personal information that is obtained by the Company (Name: Sony Enterprise Co.,Ltd.), which is a business operator handling personal information, prescribes the statutory matters, such as the purpose of use, that should be published or made easily accessible to the individual.
With regard to the items set forth in 1 to 5 below, the Company states the following (the terms, etc., used are the same as those in the Domestic Sony Group Common Privacy Policy).

1. Information to be obtained: Stated in paragraph 1 of sections Ⅰ through Ⅲ below.

2. Utilization Purpose: The purpose of use of personal information (related to Article 21 Paragraph 1 of the Act) and the purpose of use of retained personal data (related to Article 32 Paragraph 1 of the Act) at the time of acquisition (hereinafter collectively referred to as "purpose of use"). Stated in paragraph 2 of sections Ⅰ through Ⅲ below.

3. Joint User and Subcontractor of Personal Information (hereinafter "personal information recipient"): Information on joint users is provided in Ⅲ below. Cases where there is a subcontractor are stated in the items of sections Ⅰ through Ⅱ.

4. Contact Point: "The address for reporting complaints relating to the handling of retained personal data" prescribed in Article 8 of the "Ordinance for the Enforcement of the Act on the Protection of Personal Information". Described paragraph 4 of sections Ⅰ through Ⅱ below.

5. Procedures for responding to requests, etc., for disclosure, etc.: The procedures for responding to inquiries regarding notifications of the purpose of use (Related to Article 32 Paragraph 2 of the Act), disclosure (Related to Article 33 Paragraph 2 of the Act), cessation, etc., of use (Related to Article 34 Paragraph 2 of the Act), and the cessation of third party provision (Related to Article 35 Paragraph 4 of the Act) of retained personal data (hereinafter collectively referred to as "requests, etc., for disclosure, etc."). Described in Ⅰ-5 below.

Details

Ⅰ. Provision of Services in Business

Ⅰ-1.
Information to be obtained :
Name, address, telephone number (including the customer's information where the customer has been specified by another person as the gift recipient, etc.), date of birth, gender, occupation, place of work, email address, credit or debit card information, content and history of comments and inquiries, as well as other information obtained as needed for the provision of services (includes purchase history and TV / online content viewing history)
Ⅰ-2.
Purposes of use :
The following business activities related to the operation and management of branding facilities
- Sales/licensing of products and provision of services
- Advertising and sales promotion activities (including use for information analysis and marketing purposes; we may send you information about our services, exhibitions, and various other events through email, direct mail, etc.)
- Customer support, including after-sales service (including use for registration, identity verification, and emergency communications, etc.)
Ⅰ-3.
Personal information recipients :
Some information may be shared with a subcontractor for the purposes of use outlined in Section 2 above.
Ⅰ-4.
Contact Point :
Sony Enterprise contact point for requests, etc., for disclosure, etc., of personal information

Inquiry Form: https://www.sonykigyo.jp/contact/ (Japanese language only)
Ⅰ-5.
Procedures for responding to requests, etc., for disclosure, etc. :
Please contact to the Contact Point above. Please note the followings.

We may reject your requests as long as permitted under applicable laws. In this case, we will explain the reasons for the reject.
We may ask you to submit a copy of documentations for proof of identification.
We may charge a fee for your request of disclosure.

Ⅱ. Corporate Communication Activities

Ⅱ-1.
Information to be obtained :
Name, address, date of birth, gender, telephone number, occupation, workplace, email address, content and history of comments and inquiries, other information obtained as needed for the provision of information and various communications.
Ⅱ-2.
Purposes of use :
Requests for information, opinions, etc., related to CSR (corporate social responsibility) and environmental activities
Ⅱ-3.
Recipients of personal information :
Some information may be shared with subcontractors for the purposes of use described in (2) above.
Ⅱ-4.
Procedures for responding to Contact Point inquiries, requests for disclosure, etc.
See Ⅰ-5/Ⅰ-6.

Ⅲ. Corporate Communication Activities

Ⅲ-1.
Information to be obtained :
Name, address, date of birth, gender, telephone number, occupation, workplace, email address, content and history of comments and inquiries, other information obtained as needed for the provision of information and various communications.
Ⅲ-2.
Purpose of use :
Provision of information and various communications to reporters, etc., in conjunction with corporate communication activities
Ⅲ-3.
Recipients of personal information :
Some information may be shared with subcontractors for the purpose of use described in 2 above.

(Matters relating to personal information concerning employment applicants and our employees shall be published or notified, etc., to the individual separately.)

Remarks
If the Company separately indicates a specific purpose of use, etc., by means of notification to the individual or approval of the terms of use, etc., such specific purpose of use, etc. shall be applied with precedence over the above. Thank you for your understanding.

End

Remarks:
Original versions of (1) Sony Group Japan - Common Corporate Privacy Policy, (2) Public Disclosure etc. on Matters relating Personal Information and/or (3) Cookie Policy are/is written in Japanese under the premise that they apply are to individuals residing in Japan. This translation is provided only for the reference and convenience of non-Japanese residing in Japan. In case of discrepancies between Japanese version and this English version, the Japanese version shall prevail.

In order to analyse how customers use our website, and in order to provide more customised services and advertising to each individual customer, etc., Sony may use cookies and similar technology to collect certain information.

1. Cookies and Similar Technology

"Cookie" refers to a small text file which, when a customer accesses the website, is sent to the browser of the customer's computer or mobile device (hereinafter collectively referred to as "device") from the web server, and is stored on the device's hard drive.

Cookies can generally be divided into two categories, 1st Party Cookie and 3rd Party Cookie. 1st Party Cookies are set by Sony. Such cookies, in almost all cases, are set for the use of the functions provided on the Sony website. On the other hand, 3rd Party Cookies are set by a third party partnering with Sony rather than Sony itself. For example, some 3rd Party Cookies are set by companies providing advertisement distribution services that are partnering with Sony, in order to track the customer's browsing activities, so that appropriate online advertisements can be posted in the appropriate location.

"Beacon (or pixel)" is a technology for transferring information from the customer's device to the server. A beacon can be embedded in email and online content such as images and videos, allowing for servers to read specific types of information from the customer's device, to recognise that the customer has seen specific content, or has opened / previewed an email, and to record information such as the date of viewing and IP address, etc.

2. Purpose of Use of Cookies and Similar Technology

( 1 ) The cookies and similar technology described above are technologies established so that, when the customer browses the internet in general, or uses a specific online service, the customer's device is recognised automatically, and the service can be used continuously from the previous time, without the customer having to repeatedly input the same information. Today, it is used to track your browsing activities and display appropriate advertisements on the display screen of your browser.

( 2 ) Sony may use cookies and similar technology for the use of collected information, to analyse how the customer uses the website (access status, traffic, routing, etc.), to improve the performance of the website itself, and for improvements to the services provided to the customer by Sony through the website.
In addition, when performing such analysis, the following tools will be mainly used, and the above information may be also provided to the tool provider and be used for advertisement distribution, etc. to you.

Google Analytics

Tool Provider : Google Inc.
Google Analytics Terms of Use (Japanese only)
Google Privacy Policy (Japanese only)
Information collected through the tool: Customer's website usage status (access status, traffic, routing, etc.)

Refer to Article 3 for information on how to stop the provision of information to these tools.

( 3 ) By accessing Sony website, 3rd Party Cookie will be sent from the advertisement distribution service provider as listed in the following Article. 1st Party Cookies sent by Sony are stored with 3rd Party cookies sent by each advertising distribution service company on their respective advertising distribution service company servers, and are handled in accordance with the respective privacy policies. Please refer to the following Article for information on how to stop distribution for targeted advertising, etc.

3. Method for Refusing Cookies and Similar Technology

( 1 ) Method for Refusing All Cookies
Cookies on a customer's device will remain on the device until they are deleted by the customer or until the fixed expiration period has elapsed. Almost all browsers are set to automatically accept cookies by default; however, a customer may disable cookies by changing the browser settings. It should be noted that, if cookies are disabled, some website functions may become unavailable, and some pages may no longer display correctly, so please bear this in mind. For example, the customer may encounter inconveniences such as being unable to log in and access their Sony account, being unable to make a purchase, or being unable to register a Sony online warranty.

Please refer to the following URLs for information on the most common browsers, and how to change cookie settings.

Apple Safari (Japanese only)
Google Chrome (Japanese only)
Microsoft Internet Explorer (Japanese only)
Mozilla Firefox (Japanese only)

( 2 ) Method for Refusing Specific Cookies
The method for stopping the provision of information for the tools stated in Section (2) of the preceding Article is stated on each of the following respective URLs. However, if you would like to delete all such cookie information, please be aware that you may be subject to restrictions in the use of the products and services provided by each company.

Main Tool Provider	Privacy Policy	Method for Stopping Information Transmission
Google Inc.	Google Inc. / Privacy Policy (Japanese only)	Google Inc. / Google's opt-out browser add-on. (Japanese only) Google Inc. / Privacy policy (Japanese only)

With regard to targeted marketing stated in Section (3) of the preceding Article, the method for stopping distribution is stated on each of the following respective URLs of the advertising distribution service companies. However, if you would like to delete all such cookie information, please be aware that you may be subject to restrictions in the use of the products and services provided by each company. As for Facebook Japan among the following advertisement distribution service providers, if you are a registered user of Facebook, your browsing history of the website will be managed in a manner linked to such registration information.

Main Advertising Distribution Service Company	Privacy Policy	Method for Stopping Advertising Distribution
Facebook Japan	Facebook Japan / Cookies & Other Storage Technologies (Japanese only)	Facebook Japan / About Facebook Ads (Japanese only)

( 3 ) Method for Refusing Beacons
As web beacons using JavaScript tags are the same as any other content request included in a web page, you cannot opt out or refuse them. However, you can generally disable web beacons in email messages by not downloading images contained in message you receive, this method is dependent on the function of your email software, and it will not necessarily be the case that beacons are always disabled. In such a case, please follow the delivery suspension procedures for the email newsletter to which you are subscribed.